14,000 and Counting

In 2017 there were 2,400 immigrant children being detained by the U.S. Now the number is over 14,000 and counting. 

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The art installation is a 20 ft clear polycarbonate plastic milk carton supported by white coated steel that has been welded down to a dense support base of 12,000lbs. It is trimmed in white neon and contains interior shelves made of clear corrugated plastic and steel and individual half gallon wax coated milk cartons.

Each carton represents a child currently being detained by the U.S. government. It is a nod to the missing children milk carton campaign that ran from the mid 80’s to the late 90’s in the U.S. The shift in the messaging from the previous campaign highlights the fact that the children are missing from their families, while also bringing attention to what they are missing out on.

Credits

Art direction: 72U
Neon light: Ginger Quintanilla
Op-Ed Video: Jacquelline Miller
Copywriting: Cristina Marquez
Social Media designs: Federico Zoppei and Daniel Hyo Kim
Social Media/ videos: Raja Mani
Website: Tyler Hicks, Taylor Alley
Photography: Wale Agboola
Sign Design: Daniel
Logistics: Ginger
3D Renders: Ginger and Tyler
Producer: Catherine Roscart
72U Director: Traecy Smith
Install help: Isaac Quintanilla, IM Creations
Agency: 72andSunny